How a dead veteran became the face of a therapy app's Instagram ad

Amanda Gumban was livid.

The 17-year-old was scrolling by way of Instagram when she got here throughout an sudden sight. It had been 4 months since her sister, 21-year-old Airman First Class Lindsey Renee Gumban, had died by suicide. And but, on this present day in November, Amanda was confronted along with her sister’s face — staring again into hers within the type of an commercial for a remedy app. 

The Talkspace advert, which has since been eliminated, appeared to point out Lindsey in dialog with a therapist. The 2 are depicted discussing frequent household struggles related to the vacations. 

“Our household dinner was actually overwhelming,” the advert presents Lindsey as writing. “I really feel like I can not be my actual self throughout the holidays.” Learn extra…

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