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Susan Wojcicki, who is definitely Google’s 16th worker (so she’s been on the search big for fairly a while), was vastly instrumental within the search big shopping for YouTube over a decade in the past. Wojcicki was sitting in a board room answering questions from Google’s executives about why YouTube was value over a billion dollars. In fact, now in 2018, it’s straightforward to see why it was value that a lot.
This really all began a couple of month earlier than YouTube launched in 2005. Google had launched its personal free video-sharing platform, Google Movies. Wojcicki had uploaded the primary video for customers, which was “a purple Muppet singing a nonsense track”. At first Wojcicki and Google co-founder, Sergey Brin, had been not sure of what to make of it. However when she was taking part in the video for her youngsters, they shouted “Play it once more!” and that confirmed the probabilities of one thing like YouTube, could possibly be. The response confirmed simply how nice user-generated content material could possibly be, however little did they know that a decade later, it might surpass conventional TV.
With Google Movies, user-generated content material wasn’t instantly out there to customers, like they had been on YouTube. And by the point that design flaw had been fastened, YouTube had taken an enormous chunk of the market share. Nevertheless, YouTube didn’t have the sources to maintain it going – just like Pokemon GO at first. Wojcicki stated she “noticed a chance to mix the 2 companies” after she realized that YouTube would wish to promote. So then she labored up some spreadsheets for Google co-founders, Larry Web page and Sergey Brin, to justify the $1.65 billion price ticket. Wojcicki was referred to as right into a board assembly, earlier than the acquisition was made, and fielded a ton of questions. The board felt that her consumer development numbers had been a bit bold, however Google nonetheless gave the inexperienced mild to buy YouTube. And now, practically a decade later, YouTube is valued at $160 billion – making it an enormous steal for Google – and Wojcicki is now the second-ever CEO of YouTube.
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