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Taylor Swift is about to launch her very personal social community within the type of The Swift Life, a cellular app for Android and iOS gadgets developed by Glu Cellular. The platform is described as a “digital leisure mission” by the San Francisco, California-based software program developer who stated that The Swift Life will enter beta testing shortly, noting how its preliminary plan is to soft-launch the app in choose territories earlier than releasing it on a world stage in late 2017. The Swift Life was designed as a standard social media community with a deal with considered one of at present’s hottest musicians on the planet, permitting followers of Ms. Swift to not solely talk with each other like they usually would on platforms like Fb and Twitter but in addition offering them with distinctive alternatives to work together with the pop icon and entry unique content material starring or made by the 27-year-old artist, along with having the ability to take heed to her songs.
Glu Cellular has a vast experience with creating cellular video games in collaboration with U.S. celebrities like Kim Kardashian, Britney Spears, Gordon Ramsey, Nicki Minaj, and Katy Perry, however excluding the previous, most of its later endeavors proved to be unsuccessful. The Kim Kardashian-themed sport subtitled Hollywood is on observe to interrupt $200 million in lifetime income, in response to some trade trackers, which explains why the corporate continued licensing movie star names with a purpose to capitalize on their manufacturers after 2014. Glu Cellular’s take care of Ms. Swift truly dates again to early 2016 when the mission was originally announced as a cellular sport however has apparently advanced within the meantime as the corporate went by some vital adjustments, together with changing its former CEO Niccolo de Masi with Nick Earl.
The change in management is presumably what prompted the shift in nature of the Taylor Swift-themed cellular app developed by the corporate, although the declare that the upcoming service will likely be true to the pop icon’s imaginative and prescient remained constant for the final 20 months. No particular availability particulars on The Swift Life have but been offered by Glu Cellular however extra data on the matter ought to observe shortly, with the app being prone to soft-launch alongside Ms. Swift’s sixth studio album “Status” which is scheduled for a launch on November 10th.
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