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Pokemon GO developer Niantic lately partnered up with PlayMob and environmental outreach agency Mission Blue to host a worldwide cleanup occasion for Earth Day, and has introduced that it’s donating $250,000 to Mission Blue with a purpose to assist additional the corporate’s efforts of spreading consciousness, defending marine life and cleansing up the planet. The occasion manifested as 68 completely different happenings throughout 19 international locations, the place about four,200 Pokemon GO trainers gathered collectively and cleaned up round four,300 kilograms of trash and different particles. A few of these efforts are reportedly nonetheless ongoing. The primary Pokémon GO Earth Day Cleanup united trainers from South Africa, the UK, america and extra, and was thought of a smashing success.
Dr. Sylvia Earle, founding father of Mission Blue and a collaborator on Google Oceans, likened the ocean to the “lungs of the planet,” and says that mass cleanup efforts like this one assist to maintain trash and air pollution out of the oceans, the place it may unfold out and wreak havoc on worldwide ecosystems each out and in of the water. On high of a $5,000 complete donation from trainers who helped clear issues up, Niantic’s $250,000 donation goes for use by Mission Blue to conduct an expedition to the island nation of Palau. The nation has developed a novel strategy to waste and air pollution administration by way of watershed administration and group efforts, and Mission Blue plans to go out to Palau within the fall of 2018 to see how nicely the strategy is working, whether it is sustainable, and most significantly, whether it is scalable and whether or not scaling up an operation of that kind would yield tangible profit to the oceans.
Niantic shouldn’t be the one tech agency to embrace and propagate a wholesome appreciation for the atmosphere by any means. Google, for instance, lately introduced that it’s shopping for sufficient renewable energy to offset 100% of its complete power utilization. Taking a sustainable strategy is not only the moral factor to do, it additionally garners goodwill and mindshare with customers, making it a preferred endeavor for big tech companies lately as they vie for not solely customers’ wallets, however their consideration and continued use of providers.
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