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Google has acquired podcast service 60dB, which pulls collectively and streams short-form audio tales to listeners for an undisclosed quantity, the startup mentioned on Wednesday. In response to 60dB’s co-founders, the enterprise is about to affix Google its service is scheduled to shut down on November 10th, which can be when the corporate is prone to share extra updates about its transition to the search big’s company household. As of this time, 60dB is just not but capable of talk about what lies forward for the corporate, based on Steve Henn, one of many co-founders.
60dB is a well-liked service for delivering personalised quick audio tales from all kinds of content material creators, and Google goals to enhance its Google Play Music app with a give attention to personalization. The Mountain View, California-based firm began bringing podcasts to the Google Play Music app in April 2016, a couple of years after shutting down Google Hear, which left customers in search of different podcast apps outdoors of Google’s ecosystem. This March, Google launched its first authentic podcast content material known as City Soundtracks on Google Play Music. The search big mentioned the aim was to let audio listeners get a guided audio tour of town the place an artist in query originated in an effort to assist listeners study extra about their favourite singers. The Metropolis Soundtracks podcast encompasses a sequence of episodes that every give attention to a particular band or solo artist.
Podcasts proceed to achieve traction amongst listeners and with the 60dB acquisition, Google is just not leaving something on the desk. The podcast app was launched to the Android platform final yr, with its co-founders saying that after they created the service, they wished to assist content material creators discover the fitting listeners and join with them extra deeply by way of storytelling whereas making certain assist for numerous monetization fashions on prime of promoting. The workforce behind the app has additionally collaborated with greater than 80 media organizations and launched a whole bunch of podcasts in 2016 alone. It now stays to be seen how Google plans to leverage 60dB’s options to enhance its podcast service featured by Google Play Music or if the expertise it acquired will maybe transfer on to creating some solely new merchandise.
The publish Google Buys Podcast Android App 60dB And Is Shutting It Down appeared first on AndroidHeadlines.com |.
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